Category Archives: Personal Branding

90 Second Commercial – Stand Out with Video

                    A very talented film digital engineer, Gary Brefini. Gary had agreed to film a 90 second commercial for me, which is part of my personal branding plan. Gary had developed an … Continue reading

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Using Facebook Strategically for Job Search

Using Facebook Strategically for Job Search In my past blogs and presentations, I have shared many ways that job seekers can use LinkedIn for their job search, and focused little attention to Facebook, with the exception on recommending privacy settings. … Continue reading

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2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 7,900 times in 2015. If it were a NYC subway … Continue reading

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90 Second Commercial – Stand Out with Video

A few months ago, I meet with a very talented film digital engineer, Gary Brefini. Gary had agreed to film a 90 second commercial for me, which is part of my personal branding plan. Gary had developed an outline to … Continue reading

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Using Facebook Strategically for a Job Search – 7 Ways to start now

Using Facebook Strategically for Job Search This past weekend, I was at a teach-in at MIT, for the Institute of Career Transitions, where volunteer as a board member. We were planning future boot camps and webinars for job seekers, and my committee … Continue reading

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Top Reasons to Stay Active on LinkedIn

How you manage your own personal career is the exact way you manage a small business. Your brand matters. That is how LinkedIn operates. – Reid Hoffman – Cofounder and Chairman of LinkedIn   LinkedIn has over 259 million members … Continue reading

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The Importance of Networking after Landing a Job

I have been at my present position for almost three months. My followers may have noticed that I have been a bit quiet on LinkedIn and this blog.  I have to tell you, that while you have not heard from … Continue reading

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Does your job search include reading the business journal?

10 ways the Business Journal can help you land your next job: By Rachelle Lappinen Today, I attended a local job club, and the topic was how the Boston Business Journal can help you land a job, by Washawn Jones.  … Continue reading

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Do you need a video resume? 5 things to consider

Do you need a video resume? 5 things to consider In my quest to enhance my online personal brand, I recently created a video resume.  This was something that I considered for some time, and I finally decided it would … Continue reading

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Online Personal Branding – 10 ways to use LinkedIn, Twitter and Facebook to propel your job search

According to author Dan Schawbel, personal branding “is about unearthing what is true and unique about you and then communicating that, through various mediums, to the right people.”  By creating an online personal brand, you will control what people find … Continue reading

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