A very talented film digital engineer, Gary Brefini. Gary had agreed to film a 90 second commercial for me, which is part of my personal branding plan. Gary had developed an outline to prepare for the commercial.
We prepared this video over a year ago…
I would like to share 7 tips to create a great commercial, it is necessary to be comfortable with being on camera, and this takes practice:
- Write a script – use the following outline as a guideline “60-second pitch” the ideas/concepts from Stuart Paap’s presentation to a local job seekers group:
- Basic format/content:
- Professional title
- Transition Phrase
- The “magic”
- “what I really do”
- “what my passion really is”
- Help or Assistance provided
- Target Group that you help
- What is the ‘something” you help them do or accomplish
- How do you feel about it
- Name, title, contact info, salutation
- Become comfortable with video – Practice with your smartphone/laptop or tablet. It is amazing how once you press the record button, how psychologically changes the way you feel. The feeling is very different from just reading your script aloud.
- Practice, Practice, Practice – This script not be memorized, but come across naturally, like a conversation, not a speech.
- Voice and body language – Remember to vary your voice – voice exercises will help – and your body language, use open body language, sitting a little forward, be engaging.
- Use semi-professional equipment – when you feel ready to shot your commercial, have someone who is talented and knowledgeable with video and has semi-professional equipment – Gary did a wonderful job, and I was amazed at his knowledge and the equipment he used. Gary also recommends: “Good sound and lighting is critical. No “orange” skin tones. The semi-pro equipment and good imaging are important. Your face should be correctly lighted…Sound should not have background sounds of any kind such as room echo or people talking or phones ringing etc…”
- Link video to your LinkedIn – Use YouTube or Vimeo – People should be able to find your 60 – 90 commercial easily.
- Smile, Smile, Smile – This is the most important point – When you smile, your voice is warmer, and you will come across as a kind and pleasant person, someone people would want to get to know better. Look at the camera and speak as if you were talking to a close friend.
By day, Rachelle, working mother of two, serves as an education advocate and career advisor for MassEdCO. When Rachelle is not writing her blog, advising her students, or coaching her clients, she enjoys camping and going to the theater with her two children.