Does your job search include reading the business journal?


10 ways the Business Journal can help you land your next job:

By Rachelle Lappinen

Today, I attended a local job club, and the topic was how the Boston Business Journal can help you land a job, by Washawn Jones.  This presentation will be offered again at the Leominster Job Seekers next Tuesday, Sept. 10, at 9:30 am at the Leominster Library .  This presentation is a service that the Journal provides to organizations all over the state.  These methods can be used with any business journal, and can help you turn cold job leads into warm leads.  For example, if you read an article quoting a CEO of one of your target companies, you can reference the article and what you enjoyed about it in your conversion.  A warm lead, making warm calls, makes you appear savvy and makes you more comfortable.

The costs of the Journals are not too high, between $75 and $110, and many times, they offer deals.  If cost is an issue, you can view these business journals at the library and public career centers for free.  Additionally, you can usually sign up for a daily email with shorten stories or an app for our Smartphone, which can give you great talking points at networking events.

Here are ten other ways to use the journal to network and land your next job:

  1. Review the list section – Business journals often include a weekly list of top companies in an industry with contact info. This is a good way to develop your target company list.  Additionally, this information can serve as an ice breaker if you get into a conversation with someone from the company.  It will be impressive that you know the ranking of their company.  Many journals also publish a yearly book of lists, which is part of the yearly annual subscription.
  2. Digital downloaded articles can help plant seeds – Most of these journals offer digital formats with subscriptions, and allow for you to download digital copies of articles.  If you are trying to reach out to a contact, sending them a digital copy of an article that their company was mentioned in, can be a good way to make a connection.
  3. Featured companies – Each week, a company is featured, giving you in depth info, possible expansions plans (hidden job market).  This is also a great section to local key people to contact.  You can reference the article and quotes in a thoughtful letter to the CEO.
  4. QR Codes – This connects the print with additional digital content, and will allow you to learn more valuable information via your smart phone.  Information you pick up can help as icebreakers at job fairs and networking events.
  5. Featured CEOs – By reading the section of the paper featuring local CEOs, you will learn valuable tidbits about this person that you would not learn elsewhere, which could help break the ice as well, if you get a chance to speak face to face.
  6. Real estate section – This is a very important section, as developments and expansions in real estate can be a signal of upcoming jobs.
  7. Community involvement – Check for the community section, and look for companies that are giving back to the community.  This is a good sign of a healthy company.  Maybe this company’s values align with yours.
  8. New hires – This section is a good source of leads.  Send a note of congratulations to a new hire.  New hires are also a sign of a healthy company which may be looking to add more employees.  Additionally, check LinkedIn to see where the new hire came from.  The former company will be in need of help.
  9. For the record – This is a section that is often over looked, but DBAs, new Doing Business As filings could be leads, as these new companies will most likely need new employees.  Also, look for bankruptcy filings, and stay away from these companies, as this is often a sign of future layoffs.
  10.  Next Week – Check the next week section to get an idea of what industry and companies will be featured, and start planning.  For best job search results, networking needs to be at least 75% of your job search.

Bonus – check out the calendar section for networking events.  Job clubs are great for support and networking, but it is also important to network with people who are working, and this section will include many events to choose from.  Some are free, and some cost money, but again, if money is an issue, call and ask if you could volunteer at the registration table.  That way you can meet all the attendees as they check in.

Please share with me how you have used the business journal for your job searches.


About Rachelle Lappinen

​Rachelle Lappinen is a Career and Academic Consultant and a Green Energy Ambassador. Currently, Rachelle serves as an education advocate for MassEdco working with high school students on college and career navigation. Rachelle also consults working with MIT on a research program, researching the effects of long-term unemployment on the middle class and developing best practices to help this population. Rachelle has worked at Mount Wachusett Community College, the YWCA and Becker College as a Career Development Counselor. Before becoming entering the field of workforce development, Rachelle spent over 10 years working as an insurance underwriter. Throughout her coaching and volunteer experiences, Rachelle has been noted for her determination and persistence to help those in need of career guidance. As a volunteer, Rachelle is actively involved with the non-profit organizations such as the Boys and Girls Club of Leominster and Fitchburg and the Center for Women and Enterprises. Prior to entering the coaching world, Rachelle was a senior group insurance underwriter for Unum, and sales representative for Prudential Financial. She actively involved with the Career Counselors Consortium and is a member of the Career Resource Rachelle M. Lappinen, MBA, GCDF, CPRW
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