Motivating Job Seekers, That’s My Mission

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This blog is part of my mission to motivate job seekers.  I am a career advisor and a job seeker.  Currently, I work at Becker College as a part-time career advisor. I am working hard to convince the college to transform my position into a full time job so that I can help more college students and alumni.

I also run a job-seeking group in my home town of Leominster, MA.  We meet at the library each Tuesday.  In that group, I often network with older displaced workers.  Many of them are professionals in fields such as IT, human resources, accounting, finance, manufacturing, etc.  I lead discussions, facilitate the meetings, and seek speakers to present career topics, such as “Networking with LinkedIn” and    “Self- Esteem.”  I have speakers lined up for the next few months, and I am working on strengthening the group, reaching out to more job seekers by advising via flyers, social media, word of mouth and print media.  We were just in the local paper last month, and I hope to soon have the group on the Mayor’s local television show.

In this blog, I will share with you job search tips and strategies, such as how to prepare for interviews with behavioral based questions,  power-network yourself to a job, search for jobs online, and about personal branding.

My mission is to motivate job seekers, and to reach out and help more through social media.  Motivation is critical in a job search, and especially so in a long job search, which is not uncommon these days. With layoffs, jobs relocated overseas, etc., it is very hard for job seekers to stay motivated.  A big reason for people to lose motivation is the changes that have come to the process of looking for and finding jobs.

With the Internet, looking for a job seems easy, and at first, you feel like you are very productive, as you send out resume after resume to job after job that you find on one of the many job board.  Looking for jobs online, however, is one of the least effective ways to find a job.  One of my job seekers told me that he applied for over 600 jobs in one year, only to finally find one job that they were he was unhappy with.  According to author Richard Bolles of “What Color is Your Parachute,” the chances of finding a job online are about 4%, so for every 100 people who only look for a job online, only 4 will obtain one by that method.  The problem with online job searching is that after weeks of sending out dozens to hundreds of resumes, job seekers lose motivations when they do not receive results.

A better job search method is networking.  Again, according to Richard Bolles and the Bureau of Labor Statistics, 60% to 80% of jobs are found by networking.  When networking, you speak to many people about your job search, while hoping to speak to people, or people who know people who have the power to hire you.  In that way, you find jobs in the hidden job market.

In my next blog, I will share how to power-network to find jobs in the hidden job market, and tell the story of how I found my current position by this method.


About Rachelle Lappinen

​Rachelle Lappinen is a Career and Academic Consultant and a Green Energy Ambassador. Currently, Rachelle serves as an education advocate for MassEdco working with high school students on college and career navigation. Rachelle also consults working with MIT on a research program, researching the effects of long-term unemployment on the middle class and developing best practices to help this population. Rachelle has worked at Mount Wachusett Community College, the YWCA and Becker College as a Career Development Counselor. Before becoming entering the field of workforce development, Rachelle spent over 10 years working as an insurance underwriter. Throughout her coaching and volunteer experiences, Rachelle has been noted for her determination and persistence to help those in need of career guidance. As a volunteer, Rachelle is actively involved with the non-profit organizations such as the Boys and Girls Club of Leominster and Fitchburg and the Center for Women and Enterprises. Prior to entering the coaching world, Rachelle was a senior group insurance underwriter for Unum, and sales representative for Prudential Financial. She actively involved with the Career Counselors Consortium and is a member of the Career Resource Rachelle M. Lappinen, MBA, GCDF, CPRW
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One Response to Motivating Job Seekers, That’s My Mission

  1. Nancy Dube says:

    Once you make a connection through networking it is important to leverage that connection. I like to take a business card and follow up with a LinkedIn request to connect. This is a good time to customize your message and say, “It was so nice to meet you yesterday at XYZ Group. I would like to coonect with you on LinkedIn so we can find ways to help one another.” You can change this up to match the reason and the person. Now you have made a connection that will last, followed up and may be able to leverage their help in your job search process. If you need additional help with LinkedIn for your job search contact me.

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